Privacy Policy.

This Privacy Policy describes how Tovar Shop ("we", "us", or "our") collects, uses, and protects personal information when you visit our website at thetovarshop.site, contact us, or engage our services.

1. Who We Are

Tovar Shop is operated by Vanessa Tovar, with a business address at 706 30th Street, Huntington, WV 25702, United States. EIN: 41-5243920. For privacy-related inquiries, you can reach us at contact@thetovarshop.site.

2. Information We Collect

2.1 Information You Provide

• Contact information: name, email address, phone number, company name when you submit a form or email us.
• Engagement information: project requirements, business goals, technical specifications, and any materials you share with us during a project.
• Payment information: billing details processed through secure third-party payment processors such as Stripe, PayPal, and Slash. We do not store full credit card numbers on our own systems.

2.2 Information Collected Automatically

• Usage data: pages visited, time spent, referring URL, browser type, device type, and approximate location (derived from IP address).
• Cookies and similar technologies: see our Cookie Policy for details.

3. How We Use Information

We use the information we collect to:

• Respond to inquiries and provide quotes;
• Deliver the AI agent, automation, and digital marketing services requested;
• Process payments and send invoices;
• Operate, secure, and improve our website;
• Send service-related communications (project updates, support, billing);
• Comply with legal obligations and enforce our Terms of Service.

4. Legal Bases for Processing (EEA/UK Users)

If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases:

• Contract: to provide services you have engaged us for.
• Legitimate interest: to operate and improve our business and website.
• Consent: for optional cookies and marketing communications.
• Legal obligation: where processing is required by applicable law.

5. Sharing of Information

We share personal information only with:

• Service providers that help us operate our business — for example, cloud hosting, email service, payment processors (Stripe, PayPal, Slash), CRM, and analytics tools — bound by confidentiality and data protection obligations.
• Legal and regulatory authorities when required by law, subpoena, or to protect rights, property, or safety.
• Successors in the event of a merger, acquisition, or sale of business assets.

6. International Data Transfers

Tovar Shop is based in the United States. If you access our services from outside the U.S., your information may be transferred to, stored in, and processed in the United States. We take reasonable steps to ensure such transfers comply with applicable laws.

7. Data Retention

We retain personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. When information is no longer needed, it is deleted or anonymized.

8. Security

We implement reasonable technical and organizational measures to protect personal information against loss, misuse, and unauthorized access. However, no system is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your information;
• Object to or restrict certain processing;
• Request portability of your information;
• Withdraw consent at any time (where processing is based on consent);
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email contact@thetovarshop.site. We will respond within the timeframes required by applicable law.

10. California Privacy Rights (CCPA/CPRA)

California residents have the right to know what personal information we collect, to request deletion, to opt out of the "sale" or "sharing" of personal information, and to be free from discrimination for exercising these rights. We do not sell personal information. To submit a request, email contact@thetovarshop.site.

11. Children's Privacy

Our services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children under 13 (or under 16 in the EEA/UK). If you believe we have collected information from a child, please contact us and we will delete it.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be communicated through our website or by email.